Sandy Hammer
CMO, AllSeated, New York City, NY
Sandy comes with her own entrepreneurial experience of having started two businesses, and has over twenty years of Marketing/Business Development experience in the publishing, art, and high tech industries. Sandy founded conferenceART a company that produced corporate conferences, seminars, forums and brokerage events around the world for customers such as Orange Global, Telefonica, and O2 UK, as well as many start-ups in Israel and the UK. But today Sandy’s total dedication is AllSeated, including educating and advancing the industry – and loving every minute!!
- Where do you find inspiration?
I read loads of books and am continuously inspired by so many business people that build empires from pure belief. They believe in a dream, they believe in their passion and they keep going. My most recent two books - Catering Czar the founder of Jay’s Catering in CA – such a great dream he had and nothing was going to stop him even after losing everything, he built it all again! The second was Marcus Samuelsson that I met at Catersource in Vegas this year. I bought his book and read it in a day. His devotion, commitment and belief that he was going to be someone great - these stories give inspiration to millions of people and I happen to be one of them! - What is the best piece of business advice you’ve ever been given?
Don’t try to do everything yourself. Steve Jobs said – “hiring smarter people than you is the smartest way to build your business”. I try to hire and build a team that can build my business that can share my passion and share my dream. Employees should be incentivized with company shares, commission or bonus. Everyone should share in your success. - What do you hope attendees will take away from your session?
I hope you take away from my session how to expose yourself, how to show your talents and most importantly how to show your brand.
