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3. VR engages a crowd in a very untraditional way. Virtual reality is not only a blast for the person experiencing it, but it always draws a crowd of interested onlookers. People love watching the VR visitor swing their arms wildly while using their VR controllers, and often their hilarious reactions get uploaded to social media. Facebook and Snapchat are ideal platforms to capture these moments and share them with your coworkers and friends. The fact that VR creates engagement both physically and in the world of social media is a win-win for event planners and their clients.

Because VR is such a new and rapidly evolving technology, it is best to consult with experts that specialize in VR event activations to evaluate what the possibilities are and determine what experiences would be the best fit for a given event and audience. Do you want your guests to explore underwater worlds, create amazing 3D drawings, or battle alien spaceships? With VR, the only limitation is your imagination!

Alex Guarnaschelli

Alex Guarnaschelli

Executive Chef, Butter Restaurant and the Darby

www.foodnetwork.com/alexandrea-guarnaschelli

There are few American chefs, much less female chefs that can boast staying power in Michelin-starred restaurants. Executive Chef Alexandra Guarnaschelli of Butter Restaurant [415 Lafayette St. 212.253.2828] and the Darby [244 West 14th Street. 212.242-4411] can boast indeed—she embarked on a culinary journey in France, and ended up working in some of the country’s top restaurants including esteemed chef Guy Savoy’s eponymous three-star kitchen.

Not surprising for the daughter of esteemed cookbook editor Maria Guarnaschelli, who spent her childhood surrounded by food. Guarnaschelli learned...

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