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How do you make your events more engaging, immersive, and unforgettable? What innovative new concepts are available, now, to impress your clientele? How about a little dose of reality? — Virtual Reality, that is.

Virtual Reality (VR) can technologically transport users to new worlds and experiences. When combined with clever branding, event planners can leverage VR to engage clients and create impressive and immersive branded experiences. Take a look at three primary reasons why event planners are increasingly incorporating VR into their activations—and why you should, too.

 

1. Truly immersive virtual reality is a thrilling experience that will leave guests near breathless. Ninety-nine percent of people have yet to experience high-end, immersive VR, but nearly everyone is eager to try it. Event planners understand that by bringing cutting-edge virtual reality experiences to their events, they are providing clients with a unique experience that they will remember long after the event has concluded. Why not set up a virtual reality booth and blow people’s minds?

2. Virtual reality booths are flexible and can be adapted to nearly any setting. Event planners have utilized VR in a wide variety of settings—tradeshows, corporate happy hours, wedding receptions, a welcome treat at the hotel check-in desk for out-of-town visitors, or as an invigorating experience in between sessions at a convention. Some event planners have even wowed out-of-town visitors with customized VR experiences that showcase the local geography and music of their city!